Jennifer Teichman

SOS Children’s Villages | 2024 - present

• Serve as Executive Team member and lead a small but mighty creative team in building and executing breakthrough multi-channel mass-marketing campaigns to acquire new customers, increase sales, and build brand loyalty.

• Spearhead Marketing and Creative annual strategies, managing all mass-market communication channels, including web, email marketing, Google and Meta digital advertising, organic and paid social media, direct mail, and SMS.

• Personally design and produce priority advertising campaign collateral, including animation and live action videos, direct mail appeals, and web graphics.

• Support CEO as a thought-partner in building long-tern financial stability and growth by increasing organizational capacity.

Plan International USA | 2020 - 2024

• Developed and led execution of all creative, brand, communications strategy for global gender equality org.

• Spearheaded and managed all marketing efforts, including product development, creative direction, advertising campaigns, channel mix, reporting and analysis, and budget management to reliably achieve $22mm+ in revenue goals (~1/3 of total organizational revenue).

• Designed and launched ground-breaking new hallmark subscription product, based on extensive research, to resonate with socially minded millennials, leveraging existing operational infrastructures, lucrative market gaps/opportunities, high lifetime value potential through storytelling stewardship, and solving for non-diversified mass-market product offering risks. Built and successfully implemented multi-million dollar product launch, meeting acquisition and revenue goals across digital channels, including SEA and CCTV, direct mail, and face-to-face sales, resulting in profitability in year one and ongoing reinvestment.

• Successfully managed and mentored five director-level staff and oversee all department teams, including Digital & Web, Social Media, Creative Services, Acquisition, and Events; as well as two $1mm+ agency relationships, related to digital advertising and customer acquisition.

• Cultivated inclusive, transparent, and healthy team culture with incentive-based goals, producing excellent retention and highest-in-the-org Gallup responses.

• Led teams of 5-20 creatives in development of storytelling projects including campaigns, product and brand videos, virtual trips, and impact reports, delivering emotionally engaging and complex narratives that persuade audiences to action.

• Built and managed brand and storytelling integrity, ensuring all communications were on-brand, met customer needs, and advanced business goals.

• Co-led as architect and served as Creative Officer in design and implementation of $200mm mass-market capital campaign, forecasted to overreach revenue goals by 15%.

Plan International USA | 2017 - 2020

• Led vision, design, and packaging of new brand, including design system, visual assets and guidelines, core value proposition, unique selling propositions, differentiators, personas, messaging franchises, product articulation and communications model.

• Led and mentored 14-person design and editorial staff as a hands-on coach in the creation and execution of fundraising campaigns, generating over $5mm in annual revenue.

• Built, scaled, and managed internal creative services team to produce all communications and fundraising collateral, decreasing overall expenses and increasing support for revenue-generating initiatives.

• Increased Q4 revenue by 23% by creating and designing successful holiday product and gift-giving campaign, including internal fulfillment operations and new e-commerce functionalities — a campaign that annually delivers ~$25k gifts to children in need.

• Generated over $150k in recurring revenue by creating and designing successful back-to-school campaign, and managed in-house production of the campaign’s innovative magazine product.

• Increased donor engagement and retention by reimagining holiday gift catalog program to include. storytelling and editorial content, and supporting video content.

• Presented to executive leadership and Board of Directors on top-visibility creative and brand work initiatives.

• Developed creative direction and content strategy for $300k website redesign that resulted in increased traffic, engagement, digital revenue, and a 16% increase in web conversions during the first 12 months.

Pish Posh Design | 2011 - 2017

• Served as Creative Director and Lead Designer of profitable creative agency, producing brand assets including logo and identity design; CMS and e-commerce website design and development; advertising and marketing campaigns; video production; illustration and animation; social media assets; packaging design, and more.

• Built lasting client relationships through expert sales, consultation, and communication skills in working with diverse clientele throughout long-term, highly technical and complex projects.

• Developed unique identity and art direction strategies for over 150 small and mid-sized businesses.

• Provided expert knowledge and skill on web design, UX, site management, and analytics analysis.

• Led and managed support team of designers and developers; leveraging extensive history working with printers and packaging manufacturers to support and ensure each project’s — and client’s — success.

Pride Mortgage | 2008 - 2011

• Designed all in-house creative, including graphic and website design; print, outdoor, and on-line advertising.

• Led and managed 3-5 full-time employees in assisting business development roles.

• Worked directly under Executive VP to provide on-going consultation and support to ~30 loan advisors in their personal brand, marketing, and advertising efforts.

• Managed $400k+ marketing budget, implementing strategies to expand advertising, revenue, and brand goals.

• Ranked "Most Valuable Employee" in company-wide survey.

Publications International Ltd. | 2003-2008

• Supported art directors in designing children’s books (licensed and non-licensed) stationery products, and marketing materials.

• Participated in trend research and analysis, including patterns, color ways and materials for special markets.

• Effectively communicated with local and international printers on complex designs for book constructions in a highly deadline-driven environment.

• Worked with print-related vendors, such as embossing specialists, film separators, and fabric developers, to achieve unique project features.