Branding & Art Direction
for FarmCoast
FarmCoast is an organization of local business owners and operators from Tiverton Four Corners through Little Compton, Westport, Russells Mills into Padanaram. In the interest of promoting local businesses to tourist communities, they collaborate to inspire visitors to relax and explore the simple charms of the FarmCoast with its abundance of artist studios and galleries, local restaurants and vineyards, boutiques and farm stands, as well as the preserved open rural and coastal spaces for all to enjoy.
The Need
As a new organization, FarmCoast’s needs included the essentials: a visual identity and content approach that would allow them to effectively achieve their ambition. Over time, and as their business grew, we branched out to create many beautiful pieces together.
The Solution
The final art direction sought to communicate the appeal of this region to an upscale audience through stunning imagery, historic typefaces, and a sophisticated palette of earth tones. The resulting marketing collateral inspired audiences across New England to explore this unique area and support the economic viability of local small businesses.
