Gifts of Hope
Campaign
for Plan International USA
Plan USA is a children’s rights organization with a holiday gift catalog fundraising campaign that serves programmatic needs around the world.
Project Overview
A catalog reimagined to serve as a brand vehicle, rather than a simple revenue generation brochure. As the CD, I designed this specific catalog myself, and led a brilliant team of writers in creating stories that brought the organization’s impact to life, educating donors on key activities, and elevating the stories and voices of the young people we served.
