Campaign Overview

An organization that provides care for children who no longer have parents, this end-of-year fundraising campaign aimed to communicate the power of love. SOS has proven that children who grow up with loving relationships are able to thrive, developing physically and emotionally more successfully, to become productive adults with happy children of their own.

Inspired by this, the Love Matters campaign was born and launched during Q4, when donors are the most generous versions of themselves. And while our budget was incredibly limited, the power of this messaging matched with the talent of the creatives, made this holiday campaign a heart-warming success. Disseminated via one direct mail appeal and across all digital channels, including a website takeover, email, social channels, paid digital ads on Meta and Google, the Love Matters campaign out-performed all KPIs, generating an overall ROI of more than 5,000%.