Brand and Art Direction
for FarmCoast

Farmcoast is an organization of local business owners and operators from Tiverton Four Corners through Little Compton, Westport, Russells Mills into Padanaram. In the interest of promoting local businesses to tourist communities, they collaborate to inspire visitors to relax and explore the simple charms of the FarmCoast with its abundance of artist studios and galleries, local restaurants and vineyards, boutiques and farm stands, as well as the preserved open rural and coastal spaces for all to enjoy.

The Need

FarmCoast was a new organization when we first started working together, meaning that their needs included the essentials: a visual identity and content approach that would allow them to effectively achieve their ambition.

The Solution

The final art direction sought to communicate the appeal of this region to an upscale audience through stunning imagery, historic typefaces, and a sophisticated palette of earth tones. The resulting marketing collateral inspired audiences across New England to explore this unique area and support the economic viability of local small businesses.